学术商院 | 喜报：LIM XIN JEAN科研博士后合作论文被国际高水平期刊Internet Research接受发表
近日，商学院（创业学院）科研博士后 LIM XIN JEAN以第一作者身份在Internet Research发表题为“Pay with a smile? Modelling the continuance use intention of facial recognition payment”论文。论文合作者为 University East Anglia 的Cheah Jun-Hwa 副教授，University of Essex 的Chang Yee-Shan助理教授, Sunway University 的Lim Weng Marc教授, University of Greenwich 的 Alastair Morrison教授, 和 Swansea University 的 Yogesh Dwivedi教授。
Internet Research (IR)是管理学A类期刊， ABS 3, JCR Q1区，5年平均影响因子为 5.9，旨在发表管理学及信息管理系统等领域的前沿研究成果。
研究背景
智能支付的转型，尤其是面部识别支付，正在迅速加速。面部识别支付通过将面部作为支付认证的主要生物特征，将支付流程提升到了一个新的便利高度，用户无需携带智能手机、信用卡，甚至无需输入密码。为了推动面部识别支付的可持续发展，本研究认为有必要深入探讨促使这种现代智能支付系统走向成熟的关键因素。
研究内容和发现
本研究将自我决定理论 (self-determination theory)、期望确认模型 (expectation-confirmation model) 和保护动机理论 (protection motivation theory) 融合为一个综合理论框架，用以理解面部识别支付的持续使用行为。
本研究采用了三阶段的数据收集方法，从667名日常使用面部识别支付系统的用户中收集数据。研究结果为人工智能自主性对感知服务提升以及对面部识别支付信任的影响提供了新证据。研究发现，面部识别支付的持续使用意向受到三个关键因素的积极影响：感知服务提升、信任和主观幸福感。此外，研究表明，这三者作为连续中介变量，共同解释了人工智能自主性与面部识别支付持续使用意向之间的关系。具体而言，面部识别支付的功能确实能产生积极的持续使用意向，但前提是用户对该技术的安全性有较高的感知。
论文信息
Lim, X.-J., Cheah, J.-H., Chang, J.Y.-S., Lim, W.M., Morrison, A.M. and Dwivedi, Y.K. (2024), "Pay with a smile? Modelling the continuance use intention of facial recognition payment", Internet Research, Vol. ahead-of-print
DOI：10.1108/INTR-01-2023-0057
Abstract：
Purpose – This study synthesises the self-determination theory (SDT), expectation-confirmation model (ECM), and protection motivation theory (PMT) to formulate an integrated theoretical framework that elucidates the process of shaping the intention to continue using facial recognition payment (FRP) under the conditional impact of perceived technology security.
Design/methodology/approach – Data from 667 Beijing Winter Olympics visitors with FRP experience were collected through an online survey and analysed using variance based-structural equation modelling (VB-SEM).
Findings – This study reveals that the intention to continue using FRP evolves through three key stages. Initially, in the expectation stage, the multidimensional concept of artificial autonomy (sensing, thought, and action), which is underpinned by self-determination, is pivotal, strongly influencing perceptions of service enhancement and fostering trust in FRP. Subsequently, the confirmation stage underscores the importance of perceived service enhancement and trust as vital drivers in maintaining FRP usage, while also contributing to subjective well-being. Crucially, perceived technology security emerges as a key moderating factor, enhancing positive perceptions and intentions towards FRP, thus influencing its sustained adoption.
Originality/value – This study stands out by revealing the nuanced interplay between artificial autonomy and user perceptions, particularly concerning service enhancement, technology security, and trust, as they influence well-being and the continued adoption of FRP. Robustly grounded in the integrated theoretical framework of SDT, ECM, and PMT, the study’s findings are critical for comprehending the core elements and specific drivers that promote sustained FRP use, especially as we consider its potential widespread implementation. Therefore, this study not only advances theoretical understanding but also offers practical guidance for optimising FRP deployment strategies in a rapidly evolving technological landscape.
Keywords - Expectation-confirmation model, Self-determination theory, Protection motivation theory, Continuance use intention, Facial recognition payment, Smart payment
Paper type - Research paper
作者简介
LIM XIN JEAN, 中山大学商学院（创业学院）科研博士后。主要研究兴趣包括消费者行为、网络营销、客户关系管理和技术营销。相关研究成果发表在知名的管理、营销期刊，包括Technological Forecasting and Social Change, Journal of Retailing and Consumer Services, Industrial Management and Data Systems, International Journal of Hospitality and Management, Internet Research, Journal of Strategy Marketing等SSCI学术期刊。目前也担任多个管理期刊的编辑委员会成员和审稿人。