百年中大·创新创业与经济高质量发展大讲坛第15期暨前沿学术讲座第24期 | 高月涛

　　

　　

　　讲座主题

　　Product Line of Luxury Goods and Counterfeits

　　讲座嘉宾

　　高月涛

　　讲座时间

　　2024年12月12日（周四）14:30-15:30

　　讲座地点

　　中山大学（深圳校区）文学园1栋202会议室

　　

　　

　　讲座嘉宾介绍

　　Yuetao Gao is an Associate Professor of Marketing in Xiamen University. His research areas include counterfeit and pirate products. His research papers have appeared in Journal of Marketing Research, Marketing Science, Management Science, and Production and Operations Management.

　　

　　

　　讲座摘要

　　Luxury brands often offer a vertical product line of luxury goods. Given exorbitant prices of authentic luxury goods, less wealthy consumers may instead purchase cheap counterfeits. We show that a luxury brand may earn more profit when counterfeits are available with cheaper prices, higher quality, and greater resemblance to authentic products.