Contact: limxj@mail.sysu.edu.cn

Research Areas: Consumer behavior, customer relationship management, digital retailing, online marketing

Personal Information

Lim Xin Jean graduated with a Doctor of Philosophy degree from Universiti Putra Malaysia. Her main research areas include consumer behavior, relationship management, digital retailing and online marketing. Her research papers have been published in several reputable international journals, including Technological Forecasting and Social Change, Journal of Retailing and Consumer Services, Internet Research, Tourism Management Perspectives, and International Journal of Consumer Studies. Additionally, she serves as an editorial board member and reviewer for several international journals.

Working Experience

2021-2023：Faculty of Economics and Management，National Universiti of Malaysia (Malaysia) ; Assistant Professor
2020-2021：School of Economics and Management, Xiamen University (Malaysia campus)，Assistant Professor
2017-2020：School of Business and Economics, Universiti Putra Malaysia (Malaysia)，Tutor for research methods subject (Part Time)

Academic Background

2018-2020：School of Business and Economics, Universiti Putra Malaysia (Malaysia)，Doctoral of Philosophy (Marketing)
2017-2018：School of Business and Economics, Universiti Putra Malaysia (Malaysia)，Master’s Degree  (Marketing)
2012-2016：School of Business and Economics, Universiti Putra Malaysia (Malaysia)，Bachelor’s degree in Business in Administration   

Research outputs

Lim, X. J., Chang, J. Y. S., Cheah, J. H., Lim, W. M., Kraus, S., & Dabić, M. (2024). Out of the way, human! Understanding post-adoption of last-mile delivery robots. Technological Forecasting and Social Change, 201, 123242.
Wang, S., Lim, X. J., Luo, X., & Cheah, J. H. (2024). To hesitate or not to hesitate: Can popularity cues minimize the hesitation to checkout in e-commerce?. Journal of Retailing and Consumer Services, 78, 103730.
Towers, N., Wang, S., Cheah, J. H., Lim, W. M., Kumar, S., & Lim, X. J. (2024). Evolution and trends in retailing: Insights from International Journal of Retail & Distribution Management. International Journal of Retail and Distribution Management.
Luo, X., Cheah, J. H., Hollebeek, L. D., & Lim, X. J. (2024). Boosting customers’ impulsive buying tendency in live-streaming commerce: The role of customer engagement and deal proneness. Journal of Retailing and Consumer Services, 77, 103644.
Lim, X. J., Cheah, J. H., Ngo, L. V., Chan, K., & Ting, H. (2023). How do crazy rich Asians perceive sustainable luxury? Investigating the determinants of consumers’ willingness to pay a premium price. Journal of Retailing and Consumer Services, 75, 103502.
Wen, X., Cheah, J. H., Lim, X. J., & Ramachandran, S. (2023). Why does “green” matter in supply chain management? Exploring institutional pressures, green practices, green innovation, and economic performance in the Chinese chemical sector. Journal of Cleaner Production, 139182.
Tan, K. L., Hii, I. S., Lim, X. J., & Wong, C. Y. (2024). Enhancing purchase intentions among young consumers in a live-streaming shopping environment using relational bonds: are there differences between “buyers” and “non-buyers”?. Asia Pacific Journal of Marketing and Logistics, 36(1), 48-65.
Hall, C. M., Prayag, G., Oh, Y., Mahdavi, M. A., & Xin Jean, L. (2023). Positionality, inter-subjectivity and reflexivity in Muslim minority research. International Journal of Market Research, 65(6), 778-795.
Chang, J. Y. S., Cheah, J. H., Lim, X. J., & Morrison, A. M. (2023). One pie, many recipes: The role of artificial intelligence chatbots in influencing Malaysian solo traveler purchase intentions. Tourism Management Perspectives, 49, 101191.
Wang, S., Cheah, J. H., & Lim, X. J. (2023). Online shopping cart abandonment: A review and research agenda. International Journal of Consumer Studies, 47(2), 453-473.
Chang, Y. S., Cheah, J. H., Lim, X. J., Morrison, A. M., & Kennell, J. S. (2022). Are unmanned smart hotels du jour or are they here forever? Experiential pathway analysis of antecedents of satisfaction and loyalty. International Journal of Hospitality Management, 104, 103249.
Lim, X. J., Ngew, P., Cheah, J. H., Cham, T. H., & Liu, Y. (2022). Go digital: can the money-gift function promote the use of e-wallet apps?. Internet Research, 32(6), 1806-1831.
Lim, X. J., Cheah, J. H., Morrison, A. M., Ng, S. I., & Wang, S. (2022). Travel app shopping on smartphones: understanding the success factors influencing in-app travel purchase intentions. Tourism Review, 77(4), 1166-1185.
Lim, X. J., Cheah, J. H., Dwivedi, Y. K., & Richard, J. E. (2022). Does retail type matter? Consumer responses to channel integration in omni-channel retailing. Journal of Retailing and Consumer Services, 67, 102992.
Wang, S., Cheah, J. H., Lim, X. J., Leong, Y. C., & Choo, W. C. (2022). Thanks COVID-19, I'll reconsider my purchase: Can fear appeal reduce online shopping cart abandonment?. Journal of Retailing and Consumer Services, 64, 102843.
Lim, X. J., Cheah, J. H., Ng, S. I., Basha, N. K., & Soutar, G. (2021). The effects of anthropomorphism presence and the marketing mix have on retail app continuance use intention. Technological Forecasting and Social Change, 168, 120763.
Lim, X. J., Cheah, J. H., Ng, S. I., Basha, N. K., & Liu, Y. (2021). Are men from Mars, women from Venus? Examining gender differences towards continuous use intention of branded apps. Journal of Retailing and Consumer Services, 60, 102422.
Cheah, J. H., Lim, X. J., Ting, H., Liu, Y., & Quach, S. (2022). Are privacy concerns still relevant? Revisiting consumer behaviour in omnichannel retailing. Journal of Retailing and Consumer Services, 65, 102242.
Chin, W., Cheah, J. H., Liu, Y., Ting, H., Lim, X. J., & Cham, T. H. (2020). Demystifying the role of causal-predictive modeling using partial least squares structural equation modeling in information systems research. Industrial Management & Data Systems, 120(12), 2161-2209.
Cheah, J. H., Waller, D., Thaichon, P., Ting, H., & Lim, X. J. (2020). Price image and the sugrophobia effect on luxury retail purchase intention. Journal of Retailing and Consumer Services, 57, 102188.
Azali, M., Kamal Basha, N., Chang, Y. S., Lim, X. J., & Cheah, J. H. (2023). Why not travel to Malaysia? Variations in inbound tourists’ perceptions toward Halal-friendly destination attributes. Journal of Hospitality & Tourism Research, 47(1), 177-206.
Ng, S. I., Zhao, F., Lim, X. J., Kamal Basha, N., & Sambasivan, M. (2020). Retirement village buying intention: A case study on the Muslim and non-Muslim Malaysian elderly. Asia Pacific Journal of Marketing and Logistics, 32(7), 1451-1473.

Research grants-related Outputs

2022-2023：Awarded grant topic： Enhancing shoppers impulsive buying tendency in live-streaming via cognitive appraisal pathway； Funded by: National University of Malaysia (Malaysia)

2022：Awarded grant topic: Does retail type matter? Consumer responses to channel integration in omnichannel retailing；Funded by: National University of Malaysia (Malaysia)

2021：Awarded grant topic：An experiential pathway analysis of antecedents of satisfaction and loyalty in the context of unmanned smart hotels；Funded by: National University of Malaysia (Malaysia)

2020：Awarded grant topic: Differences in Promotion versus Prevention Orientation among Millenniums: Perspective from Regulatory Focus Theory；Funded by: Industry-partner

2020：Awarded grant topic: Drive Foot Traffic to your Retail Store? The Effects of Price Image and Sugrophobia； Funded by: Universiti Putra Malaysia (Malaysia)

2017：Awarded grant topic: Perception and Intention on Retirement Village in Malaysia；Funded by: Universiti Putra Malaysia (Malaysia)

Academic-related Awards

Outstanding Young Researcher Award - National University of Malaysia (2023）
Outstanding Lecturer -  National University of Malaysia （2023）
Outstanding Doctoral of Philosophy’s student（2020）
Outstanding Master’s degree  student（2018）
Outstanding Bachelor of Business Administration's student（2016）

Scholarly -related Involvement ：

Member of the editorial advisory board

Asia Pacific Journal of Business Administration
Current Issues in Tourism
Humanities and Social Science Communication
Journal of Global Scholars of Marketing Science
Journal of Global Responsibility

Journal’s reviewers

International Journal of Advertising
Business Strategy and the Environment
European Business Review 
Industrial Management and Data Systems 
Asia Pacific Journal of Marketing and Logistics 
European Business Review 
Internet Research
International Journal of Manpower
Journal of Business Research
Journal of Retailing and Consumer Services
Psychology & Marketing
International Journal of Consumer Studies
Current Issues in Tourism