Contact: liub33@mail.sysu.edu.cn

Research Areas: Entrepreneurship and Innovation, Strategic Management, Social Network

 

Personal Info

Liu Bing, Professor and Ph.D supervisor at Business School, Sun Yat-sen University. She has led research projects funded by the National Natural Science Foundation of China, and the National Social Science Fund of China. Her research findings have been published in academic journals such as SSCI and CSSCI, and have received research awards.

 

Teaching Areas

Management, Strategic Management, Financial Management, Entrepreneurship Management, Accounting, Quantitative Research Methods

 

Educational Background

September 2008 - June 2011, Ph.D in Management, Business Management, School of Business, Sun Yat-sen University

September 2003 - December 2004, Master in International Business Management, Business School, Newcastle University, UK

September 1999 - June 2003, Bachelor in Accounting, School of Business, Sun Yat-sen University

 

Academic Positions

June 2023 - Present: Professor and Ph.D Supervisor, Business School, Sun Yat-sen University

June 2022 - June 2023: Associate Professor and Ph.D Supervisor, Business School, Sun Yat-sen University

May 2017 - April 2018: Visiting Scholar, University of South Carolina, USA

July 2016 - June 2022: Associate Professor and Ph.D Supervisor, School of Tourism Management, Sun Yat-sen University

September 2011 - June 2016: Lecturer, School of Tourism Management, Sun Yat-sen University

 

Research Projects (Selected)

National Natural Science Foundation of China: Deconstructing the Power Logic of Coopetition Among Tourism Enterprises in the Context of Digital Platform Ecosystems: Sources, Imbalances, and Consequence, Grant ID: 72372164, 2024.01-2027.12.

MOE (Ministry of Education in China) Project of Humanities and Social Sciences: Research on Multiple Power Logics in Digital Platforms: Formation, Evolution, and Effects, Grant ID: 22YJA630048, 2022.01-2024.12.

National Social Science Fund of China: Research on Management Innovation of Tourism Enterprises Based on Power Matching, Grant ID: 18BGL151, 2018.06-2020.12.

National Natural Science Foundation of China: Research on the Relationship Between Alliance Portfolio Diversity and Firm Performance from an Embeddedness Perspective, Grant ID: 71302098, 2014.01-2016.12.

Guangdong Provincial Department of Science and Technology: Research on the Growth Mechanism of High-tech Start-up Companies Founded by Returned Overseas Chinese in the Pearl River Delta Region under the Background of "Mass Entrepreneurship and Innovation": Process, Patterns, and Competitive Advantage, Grant ID: 2017A070706011, 2017.01-2018.12.

Guangdong Natural Science Foundation: Alliance Portfolio Diversity, Network Embeddedness, and Firm Performance, Grant ID: S2013040016692, 2013.10-2015.10.

Guangzhou Philosophy and Social Sciences: Comparative Study on Local Cultivation and Overseas Introduction of High-tech Start-up Teams in Guangzhou: Characteristics, Effects, and Countermeasures, Grant ID: 2018GZYB02, 2018.03-2019.03.

Guangzhou Philosophy and Social Sciences: Research on the Clustered Development and Countermeasures of Modern Service Industry in Guangzhou under the Background of Free Trade Zone, Grant ID: 15Q02, 2015.06-2016.05.

 

Scholarly Works (Selected)

Jiang H, Meng F, Liu B*. Unlocking nontransactional value co-creation: Insights from online travel communities[J]. Journal of Travel Research, 2024: 00472875241237256.

Luo C L, Liu B*, Jiang H. Impacts of institutional environment transition on venture capital syndication in the culture and tourism sector: The asynchronization effects of sector legitimation[J]. Tourism Science, 2023, 37(04): 37-57. DOI:10.16323/j.cnki.lykx.2023.04.003.

Luo C L, Liu B*, Jiang H. ”Who” invests in new culture and tourism ventures in China? —A study on ”leader-follower” relationships in venture capital syndication[J]. Tourism Tribune, 2023, 38(1): 66-80. DOI:10.19765/j.cnki.1002-5006.2022.00.031.

Luo C L, Liu B*, Fu Z P, Lei J. “Maintaining stability” or ”Turning back to the past”: The impact of venture capitalists’ ego-network on their investment performance[J]. Journal of China University of Geosciences (Social Sciences Edition), 2023, 23(04): 92-104. DOI:10.16493/j.cnki.42-1627/c.20230418.002.

Luo C L, Fu Z P, Liu B, Wang X. Research on the evolution of strategic emerging industries’ international trade network and its dynamic mechanism[J]. Journal of International Trade, 2022, (3): 121-139.

Liu B, Meng F, Luo C, et al. User interactions in online travel communities: A social network perspective[J]. Journal of Hospitality & Tourism Research, 2022: 10963480221141616.

Liu B*, Luo C L, Meng F, Jiang H. Modeling venture capital networks in hospitality and tourism entrepreneurial equity financing: An exponential random graph models approach [J]. International Journal of Hospitality Management, 2021, 95,  https://doi.org/10.1016/j.ijhm.2021.102936.

Liu B, Jiang H, Luo C L. Firm’s behavior in interlocking directorate networks in tourism: A social network perspective[J]. Tourism Tribune, 2019, 34(9): 46-56.

Liu B, Huang S S, Fu H. An application of network analysis on tourist attractions: The case of Xinjiang, China[J]. Tourism Management, 2017, 58: 132-141.

Liu B, He M, Wang S M. The modes of network governance in tourist destination cooperation: A follow-up study in Xinjiang from a social network perspective[J]. Tourism Tribune, 2016, 31(9): 91-100.

Liu B, Luo C L, Fu Z P. Are venture capital and entrepreneurial firms always a perfect match?[J]. Nankai Business Review, 2016, 19(1): 179-192.

Liu B. The liquidity of redundant resource and firm performance: An empirical research on tourism and related sectors[J]. Tourism Science, 2015, 29(3): 69-79.

Liu B, Zeng G J, Peng Q. A social network perspective on travel itinerary research: A case study in Xinjiang[J]. Tourism Tribune, 2013, 28(11): 101-109.

Liu B, Fu Z P, Qiu B. Organizational slack, network position and diversification strategy[J]. Chinese Journal of Management, 2011, 8(12): 1792-1801.

Luo C L, Fu Z P, Liu B, Wang X. Multipartner alliances: Formation, governance, dynamic evolution[M]. Social Sciences Academic Press (China), 2019.

 

Academic Memberships

February 2022 - Present: Researcher, Institute for Free Trade Zone Research, Sun Yat-sen University

April 2022 - Present: Member, Guangdong Key Laboratory of Philosophy and Social Sciences-"Greater Bay Area Humanistic Community"

June 2021 - Present: Field Expert, Guangdong Science and Technology Department

 

Awards and Honors

Third Prize, Fourteenth Outstanding Achievement in Philosophy and Social Sciences, Guizhou Province (2023)

Excellent Master's Supervisor, Sun Yat-sen University (2020)

Outstanding Research Achievement Award, National Tourism Administration (2015)

Excellent Class Advisor, Sun Yat-sen University (2014)

Annual Excellent Paper Award, "Tourism Tribune" (2013)