PANG Jun
Contact: pangj26@mail.sysu.edu.cn
Research Areas: Impact of New Technologies on Consumer Behavior, Brand Management, Sensory Marketing
Teaching Interest
Introduction to Marketing, Consumer Behavior, Experimental Design, Brand Management and Sensory Marketing
Education
2004/09-2010/06 Doctor of Philosophy in Business Administration (Marketing), Peking University, Beijing, China
2008/08-2009/08 Fulbright Visiting Ph.D. Student, Stern Business School, New York University, NY, USA
2004/09-2004/06 Bachelor in Business Administration (Marketing), Peking University, Beijing, China
Working Experiences
2024/07— Professor of Marketing, Business School, Sun Yat-Sen University
2022/08—2024/06 Vice Chair, Marketing Department, School of Business, Renmin University of China
2016/08—2024/06 Associate Professor of Marketing, School of Business, Renmin University of China
2010/08—2016/07 Assistant Professor of Marketing, School of Business, Renmin University of China
Service
Editorial Board Member of Journal of Marketing Science (in Chinese).
Council Member of Chinese Marketing Association of Universities
Reviewer of the National Natural Science Foundation of China
Publications in English
Sheng Bi, Jun Pang#*, Huan Chen, and Andrew Wayne Perkins (2024), “When Feeling Powerless, We Crave Nostalgia: The Impact of Powerlessness on the Preference for Nostalgic Products,” Journal of the Academy of Marketing Science, 52(4): 998-1017.
Menglin Li, Sining Kou, Jun Pang*, and Wangshuai Wang (2024), “Take me back to the past: the impact of social identity conflict on nostalgic consumption,” Marketing Letters, 35(2): 289-301.
Lingyun Qiu, Weiquan Wang, and Jun Pang* (2023), “The Persuasive Power of Emoticons in Electronic Word-of-Mouth Communication on Social Networking Services,” MIS Quarterly, 47(2), 511-534.
Jun Pang, Angela Xia Liu*, and Peter N. Golder (2022), “Critics' Conformity to Consumers in Movie Evaluation,” Journal of the Academy of Marketing Science, 50(4), 864–887。
Jun Pang and Ying Ding (2021), “Blending Package Shape with the Gender Dimension of Brand Image: How and Why?” International Journal of Research in Marketing, 38(1), 216-231。
Huan Chen, Jun Pang*, Minkyung Koo, and Vanessa M. Patrick (2020), “Shape Matters: Package Shape Informs Brand Status Categorization and Brand Choice,” Journal of Retailing, 96(2), 266-281。
Jiamin Yin, Yansu Wang, Jun Pang*, and Kanliang Wang (2020), “Customize for the Self versus Customize for Others: The Effect of the Intended Recipient on Product Uniqueness,” Marketing Letters, 31(1), 73-87.
Jun Pang, Hean Keh Tat, Durairaj Maheswaran and Xiuping Li* (2017), “‘Every Coin Has Two Sides’: The Effects of Dialectical Thinking and Attitudinal Ambivalence on Psychological Discomfort and Consumer Choice,” Journal of Consumer Psychology , 27 (2), 218-230.
Jun Pang and Lingyun Qiu (2016), “Effect of Online Review Chunking on Product Attitude: The Moderating Role of Motivation to Think,” International Journal of Electronic Commerce, 20(3), 355-383.
Qiu, Lingyun, Jun Pang* and Kai Lim (2012), “Effects of Conflicting Aggregated Rating on eWOM Review Credibility and Diagnosticity: The Moderating Role of Review Valence,” Decision Support Systems, 54(1), 631-643.
Keh, Hean Tat and Jun Pang (2010), “Customer Reactions to Service Separation,” Journal of Marketing, 74 (2), 55-70.
Publications in Chinese
邱凌云，庞隽*，苏源源（2023），“降低售价还是发放优惠券?降价框架对已购顾客产品评分的影响，”南开管理评论，网络首发。
庞隽，楚燕来，李梦琳，焦腾啸（2023），“新冠疫情下的产地歧视效应、机制和对策，”南开管理评论，26（4），223-232。
庞隽，李梦琳（2023），“惺惺相惜：社会身份冲突对文化混搭产品偏好的影响，”心理学报，55（9），1558-1572
庞隽, 李梦琳，邱凌云, 陈欢 (2022)，“游戏化发放方式对优惠券使用意愿及行为的影响”，营销科学学报，2（3），80-98。
庞隽，王研苏（2022），“红色对消费者品牌形象偏好的影响，”营销科学学报，2（2），41-61。
庞隽，尚子琦*，刘晓梅（2021），“末端时间标志对消费者风险决策的影响，”南开管理评论，25（1），74-82。
尚子琦，庞隽*，刘晓梅（2021），“选择困难？是你没找对时间：时间标志对消费者产品偏好的影响，”管理评论，33（10）， 145-158。
陈欢，王妍苏，庞隽, 毕圣 (2020). 开端时间标志对高唤醒产品偏好的影响机制. 营销科学学报, 15(3), 1 -20.
陈欢，王妍苏，庞隽*，毕圣 (2019), “开端时间标志对高唤起型产品偏好的影响机制,” 营销科学学报，15（3），1-20。
邱凌云, 肖娴, 庞隽* (2019),“个体评论与总体评分一致性对评论有用性的影响,”南开管理评论, 22(6), 200-210。
丁瑛，庞隽*，王妍苏 (2019)，“形状-性别内隐联结及其对消费者形状偏好的影响,” 心理学报, 51(2), 216-226。
尚子琦，庞隽*，刘晓梅 (2017), “时间标志对消费者的积极幻想及风险型新产品偏好的影响,”营销科学学报, 13(2), 39-55。
毕圣, 庞隽*, 吕一林. (2016). 压力对怀旧偏好的影响机制. 营销科学学报, 12(1), 38 -50.
陈欢，毕圣，庞隽* (2016), “权力感知对怀旧偏好的影响机制,” , 心理学报，48 (12), 1-11.
庞隽, 毕圣 (2015), “广告诉求‒品牌来源国刻板印象匹配度对品牌态度的影响机制,”心理学报, 47(3), 406-416.
庞隽、郭贤达、彭泗清 (2007)，“广告策略对消费者－品牌关系的影响：一项基于消费者品牌喜爱度的研究，”营销科学学报，3 (3)，59-73。
Research Grants
2021-2024：The Trigger, Mechanisms, and Consequences of Nostalgia Marketing. National Natural Science Foundation of China, ongoing, 480,000 RMB, Principal Investigator.
2016-2017: Impact of Power on Arousal Products, The Scientific Research Fund of Renmin University of China, 80,000 RMB, completed, Principal Investigator.
2015-2018: Effects of Brand Image, Country of Origin Image, and Self Image on Consumers’ Brand Preference. National Natural Science Foundation of China, 600,000 RMB, completed, Principal Investigator.
2015-2016: Impact of power on Nostalgic Consumption,，The Scientific Research Fund of Renmin University of China, 50,000 MB, completed, Principal Investigator.
2014-2018: The Effect of Design Features of Online Customization Systems on Consumers’ Customization Behaviors, National Natural Science Foundation of China. 2,150,000 RMB, completed, participator
2011-2014: Effect of Emotional Trade-off Difficulty on Consumer Emotions and Decision-Making, National Natural Science Foundation of China, 220,000 RMB, completed, Principal Investigator.
Awards
2023 Excellent Social Service Award of Renmin Business School, Renmin University of China
2023 Innovation Achievement Award of China Information Economics
2023 Anta the Best Paper Award at the Academic Annual Conference of the Chinese Marketing Association of Universities (CMAU)
2023 Outstanding Scholar of the School of Business, Renmin University of China
2022 Excellent Undergraduate Thesis Advisor of Renmin University of China
2021 Best Undergraduate Teaching Award of the School of Business, Renmin University of China
2017 the Best Paper Award of China Marketing Science Annual Conference (JMS)
2016 Best Graduate Teaching Award of the School of Business, Renmin University of China
2010 Outstanding Graduate of Peking University
