ZHOU Yanfeng
Contact: mnszyf@mail.sysu.edu.cn
Research Areas: Corporate social responsibility, consumer behavior, agricultural product brands and food (prepared dishes) consumption
0086-(20) 18666080298
mnszyf@mail.sysu.edu.cn
Business School
Sun Yat-sen University
EDUCATION
PhD Zhongnan University of Economics and Law (2003), Management
Master Zhongnan University of Finance and Economics (1988), Economics
EXPERIENCE
10/23- Professor of Marketing, Business School, Sun Yat-sen University, China
12/08-09/23 Professor of Marketing, School of Business, Sun Yat-sen University, China
09/97-11/08 Associate Professor of Marketing, School of Business, Sun Yat-sen University, China
01/91-08/97 Assistant Professor of Marketing, School of Business, Sun Yat-sen University, China
07/88-12/90 Lecturer of Marketing, School of Business, Sun Yat-sen University, China
PUBLICATIONS
REFEREED JOURNAL ARTICLES (since 2008)
2024
[1] Maartje，Grunert, G. Klaus, Pedersen, Susanne, Brunsø, Karen，Zhou,Yanfeng (2024). Pleasure, quality or status? an analysis of drivers of purchase of fresh pork in China. Frontiers in Animal Science, DOI 10.3389/fanim.2023.1327105.
[2]Zhou, Yanfeng，Zhang，Ying & Li, Tianqi (2024). Effect of Image Saturation on the Willingness of E-commerce Agricultural Assistance and its Mechanism: From the Perspective of Narrative Transportation Theory. Journal of Northeastern University (Social Science) 26(2), 37－47.
2023
[1] Zhou, Yanfeng，Zhang，Ying & Su, Liming（2023）. Cultivation of the Craftsmanship Sprit in State-Owned Manufacturing Enterprises from the Perspective of Role Theory: A Longitudinal Cases Study. Quarterly Journal of Management, 18(1)，90-121.
2022
[1] Zhou, Yanfeng, Zhang, Ting (2022). Research on Consumer Culpability and Its Outcomes in Corporate Social Irresponsibility Attribution, Journal of Business Economics,7，29-42.
[2] Pedersen, Susanne, Zhang, Ting, Zhou, Yanfeng, Aschemann-Witzel, Jessica & Thøgersen, John (2022). Consumer Attitudes Towards Imported Organic Food in China and Germany: The Key Importance of Trust. Journal of Macromarketing, 02761467221077079.
2021
[1] Guo,Yonglin，Zhou, Yanfeng*(2021). From Exogenous Assistance to Endogenous Driving: A Case Study of Minority BoP Inclusive Innovation, Management World, 37(4)， 159-179
[2] Grunert, G. Klaus, Zhou, Yanfeng, Banovic, Marija, Loebnitz, Natascha (2021) Supermarket Competence in Emergent Markets: Conceptualization, Measurement, Effects, and Policy Implications, The Journal of Consumer Affairs,55（4）,1633-1659
[3] Verneau, Fabio, Zhou, Yanfeng，Amato, Mario，Grunert, G. Klaus，La Barbera, Francesco (2021). Cross-validation of the Entomophagy Attitude Questionnaire (EAQ): A study in China on eaters and non-eaters, Food Quality and Preference ,87(Jan),1-7
[4] Zhou, Yanfeng，Zhang，Ying & Chen, Shaona（2021）. Influence of Product Association
Distance on the Evaluation of Joint Product and Consumers’ Purchase Intention in the Context of Brand Crossover Alliance, Journal of Business Economics, 12，37-50
2020
[1] Zhang, Ting, Grunert, G. Klaus & Zhou, Yanfeng* (2020). A values–beliefs–attitude model of local food consumption: An empirical study in China and Denmark, Food Quality and Preference 83,1-11
[2] Zhou, Yanfeng, Zhang, Ting, Mo,Yujun & Huang, Guang (2020). Willingness to pay for economy class seat selection: From a Chinese air consumer perspective, Research in Transportation Business & Management 37,1-10
[3] Loebnitz, Natascha, Kienou-Traore, Clarisse, Zhou, Yanfeng, Frank, Phillip, Grunert, G. Klaus (2020) The impact of marketing campaigns deterring the supply and demand of endangered wildlife in Kenya and China, Paychology & Marketing, 37(12),1797-1811
[4] Zhang, Ying，Zhou, Yanfeng, Gao, Yinbin(2020). A Study on the Influence of Nonor-recipient Relationship on Donation Amount in Online Donation Crowdfunding. Journal of Northeastern University (Social Science) 22(1), 49－57
[5] Zhang,Ting, Zhou,Yanfeng*(2020). A Review of Corporate Social Irresponsibility: A Consumer Perspective, Quarterly Journal of Management, 15(2)，117-149.
2019
[1] Zhou, Yanfeng，Zhang, Ting. (2019) A Literature Review and Future Research Prospects of the Theory and the Applications of Nudging: A New Tool to Change Behaviors and Decision Making. Collected Essays on Finance and Economics 10,P94-103
2018
[1] Zhou, Yanfeng，Zhang,Ting & Chen, Shaona. (2018) Social Communication and Sentiment Analysis of Web Celebrities: A Case Study of Web Popular Milk Tea Brand HEYTEA. Journal of Business Economics 4,P70-80
2016
[1] Thøgersen, John., Zhou, Yanfeng & Huang, Guang. (2016) How stable is the value basis for organic food consumption in China? Journal of Cleaner Production 134, 214-224.
[2] Ares,Gastón, Giménez, Ana, Vidal, Leticia, Zhou, Yanfeng, Krystallis, Athanasios, Tsalis, George, Symoneaux, Ronan, Cunha, M. Luis, Moura de, Ana Pinto, Claret, Anna, Guerrero, Luis, Cardello, V.Armand, Wright, Alan, Jefferies, Laura, Lloyd, Michelle, Oliveira, Denize , Deliza, Rosires (2016). Do We All Perceive Food-Related Wellbeing in the Same Way? Results from An Exploratory Cross-Cultural Study. Food Quality and Preference 52,62-73
[3] Del Giudice, Teresa, Cicia, Gianni, Grunert, G. Klaus, Krystallis, K. Athanasios, Zhou, Yanfeng, Cembalo, Luigi, Verneau, Fabio, Caracciolo, Francesco (2016). New trends in the Chinese diet: cultural influences on consumer behaviour. Italian Journal of Food Safety 5, 106-110
[4] Huang, Guang, Ye, Huiling, Zhou, Yanfeng & Luo, Wenen (2016) Constructing
Dimensions of Brand Orientation for Chinese Charitable Organizations Chinese Journal of Management 13(9) 1296-1304
2015
[1] Thøgersen, John., Barcellos, Marcia Dutra de, Perin, Marcelo Gattermann & Zhou,
Yanfeng*. (2015) Consumer buying motives and Attitudes towards Organic Food in two
Emerging markets: China and Brazil International Marketing Review 32，3/4, 389 - 413
[2] Grunert, G. Klaus, Loose, Simone Mueller, Zhou, Yanfeng* & Tinggaard, Søren
(2015) Extrinsic and intrinsic quality cues in Chinese consumers’ purchase of pork ribs,
Food Quality and Preference 42,37-47
[3] Huang, Guang, Grunert, G. Klaus, Lu, Dayin & Zhou, Yanfeng* (2015) Chinese Urban
Consumers Segmentation Based on Modified Food-related Lifestyle (FRL) Journal of
International Consumer Marketing 27(4), 328 - 343
[4] Cicia, Gianna, Caracciolo, Francesco, Cembalo, Luigi, Giudice, D. Teresa, Grunert, G. Klaus, Krystallis, Athanasios., Lombardi, Pasquale & Zhou, Yanfeng (2015). Food safety concerns in urban china: consumer preferences for pig process attributes. Food Control, 60(3), 166–173.
[5] Zhou, Yanfeng (2015). The analysis of charitable organization’s brand building strategies and problems in China Social Scientist 213, 64-71
2014
[1] Perrea1,Toula, Grunert, G. Klaus, Krystallis, Athanasios., Zhou, Yanfeng, Huang，Guang & Hu，Yue，(2014) Do Values-Attitudes Hierarchies Hold in Non-Western Contexts? An Examination of Consumer Attitudes towards Green Food in China, Asia Pacific Journal of Marketing and Logistics 26(2). 296-314
2013
[1] Zhou, Yanfeng, Thøgersen, John, Ruan, Yajing & Huang, Guang, (2013) The Moderating Role of Human Values in Planned Behavior – The Case of Chinese Consumers’ Intention to Buy Organic Food, Journal of Consumer Marketing. 30(4) 335-344
[2] Barcellos, M. D. de, Grunert, G. Klaus, Zhou, Yanfeng, Verbeke, W. Perez-Cueto, F.J.A. & Krystallis, Athanasios, (2013) Consumer Attitudes to Different Pig Production Systems: A Study from Mainland China, Agriculture and Human Values 30(11).:443-455
2012
[1]Zhou, Yanfeng, Poon, Patrick & Guang, Huang (2012), Corporate Ability and Corporate Social Responsibility: The Role of Product Involvement, Journal of Global Marketing. 25(1) 45-56
[2]Zhou, Yanfeng, Poon, Patrick & Liu, Chunling (2012),Segmenting Blood Donors in Developing Countries，Marketing Intelligence & Planning, 30(5) 535-552
[3]Thøgersen, John., & Zhou, Yanfeng. (2012) Chinese Consumers Adoption of A "Green" Innovation - The Case of Organic Food Journal of Marketing Management Mar;28(3-4):313-333
2011
[1] Grunert, G. Klaus, Toula Perrea, Zhou, Yanfeng, Guang Huang, Bjarne Sorensen. & Athanasios Krystallis (2011).Is food/related lifestyle (FRL) able to reveal food consumption patterns in non/Western cultural environments？ Its adaptation and application in urban China Appetite 56, 357-367
2010
[1] Wenen, Luo & Zhou, Yanfeng(2010).The Marketization of Charitable Organizations in China - Background, Mode and Path, Management World, 26(12), 65-73
2009
[1] Zhou，Yanfeng， Chao, Paul & Huang, Guang. (2009). Modeling Market Orientation and Organizational Antecedents in a Social Marketing Context: Evidence from China. International Marketing Review 3, 256-274
2008
[1] Zhou, Yanfeng, Luo, Wenen & Huang, Guang. (2008). The Orientation of Multiple Constituencies in Non-profit Institutions: its Antecedent Variables and Performance Effect. Management World, 179, 59-68.
[2] Zhou, Yanfeng, Luo, Wenen & Huang, Guang. (2008). The Antecedences of Market Orientation for China’s Non-profit Organization. Wuhan University Journal (Philosophy & Social Sciences),199, 205-212.
[3] Zhou, Yanfeng, Fan, Qifeng & Huang, Guang. (2008). The Influence of Cause-Brand Alliance on Consumer Responses – Based on Corporate Philanthropy. Journal of Business Economics 205, 61-68.
OTHER PUBLICATIONS
[1] Zhou, Yanfeng, Li, Tianqi, Shen, Wenguo, A Study on the Effect of Image Saturation on the Willingness of Agricultural Assistance through E-commerce and Its Mechanism: From the Perspective of Narrative Transportation Theory. The 10th China Marketing International Conference, Wuhan, China, 2022 July, 27-30
[2] Zhou, Yanfeng, Zhang, Ting, Mo, Yujun & Huang, Guang. Willingness to Pay for Economy Class Seat Selection: From A Chinese Air Consumer Perspective. The 41st INFORMS Marketing Seicence Conference (ISMS 2019), Roma, Italty, 2019 June, 20-22
[3] Zhou, Yanfeng, Ruan, Huanhuan & Huang, Guang, The Impact of Food Display Method on Healthy Food Preferences. The 3rd International Conference Agriculture and Food in an Urbanized Society-Agurb, Porto Alegre, Brazil,2018 September, 17-21.
[4] Grunert, G.Klaus., Zhou, Yanfeng, Huang, Guang & Loebnitz, Natascha. The Effect of Supermarket Literacy on Perceived Risk and Shopping Trip Satisfaction in China: The Mediating Role of Branding. European Marketing Associaton Conference (EMAC 2016) , Oslo,Norway, 2016 May, 24-27
[5] Huang, Guang., Qu, Ruoxi, & Zhou,Yanfeng. How do Chinese Consumer Perceive Food
Related Wellbeing? The Nordic Conference on Consumer Research, Aarhus, Denmark, 2016.May,18-19
[6] Huang, Guang., Li, Xia & Zhou,Yanfeng. How CSR Rescues Brands From a Crisis, The 4th International Conference on Contemporary Marketing Issues, Heraklion, Greece, 2016.
June,22-25
[7] Krystallis, Athanasios, Ares, Gastón, Giménez, Ana, Vidal, Leticia, Zhou, Yanfeng, Tsalis, George, Symoneaux, Ronan, Cunha, M. Luis, Moura de, Ana Pinto, Claret, Luis Guerrero, Anna, Cardello, V. Armand, Wright, Alan, Jefferies, Laura, Lloyd, Michelle, Oliveira, Denize, Deliza, Rosires. Food-Related Wellbeing Questionnaire: Development and Testing of Its Dimensionality Across Cultures. The International Food Marketing Research Symposium Bologna, Italy,2016, June 13-14
[8] Huang, Guang., Ni, Haipeng, Huang, Kuangxi & Zhou,Yanfeng. An Empirical Study of Consumer Response to Corporate Charitable Activities in China, The 3rd International Conference on Contemporary Marketing Issues, London, United Kingdom, 2015
[9] Huang, Guang, Grunert, K.Grunert.,Lu, Dayin, Zhou,Yanfeng., Chinese Urban Consumers Segmentation Based on Modified Food-related Lifestyle (FRL), The International Food Marketing Research Symposium Aarhus, Denmark,2014
[10] Thøgersen, John, & Zhou, Yanfeng， Is there a stable value basis for organic food consumption in China? The Second Biennial Conference of the Global Research Forum on Sustainable Production and Consumption Shanghai，China，2014
[11] Zhou,Yanfeng., Chao, Paul., & Huang, Guang. The relationship between brand orientation and organizational performance in charity organizations in China: the mediating effect of brand performance, The 2nd International Conference on Contemporary Marketing Issues, Athens, Greece, 2014
[12] Zhou,Yanfeng., Chao, Paul., & Huang, Guang. A Structural Equation
Modeling Approach to Studying the Differences between New and Repeat
Blood Donors in an Emerging Country, The Academy of Business Research
Conference, New Orleans, U.S.A, 2014
[13] Zhou,Yanfeng., Chao, Paul., & Huang, Guang. Antecedents and Consequences of Job Satisfaction and Organizational Commitment in Non-Profit Charity Organizations: Role of Internal Marketing Paper presented at 2011 Summer Marketing Educator’s conference American Marketing Association, San Francisco, U.S.A, 2011
[14] Perrea,Toula. , Grunert, G. Klaus., Krystallis, Athanasios., Zhou, Yanfeng., & Huang，Guang., Consumers’ Attitudes towards Green Food production in China: A test of the values-attitudes hierarchy Paper presented at EAAE（European Association of Agricultural Economists）Congress 2011 “Change and Uncertainty” ，Zurich， Switzerland, 2011
[15] Zhou, Yanfeng, The Social Aspect of Chinese Consumers’ Organic Food Consumption presented at EMAC (European Marketing Academy Conference) , Copenhagen, Denmark, 2010
[16] Paul Chao & Zhou, Yanfeng. Celebrity and Parts Percentage as Moderators of Brand Name Effect on Consumer Brand Evaluations MAG Scholar Conference 2011 Christchurch, New Zealand, 2010
[17] Thøgersen, John, & Zhou, Yanfeng， Motives of organic food buyers in China do they differ from Europe? Paper presented at Knowledge Collaboration & Learning for Sustainable Innovation, ERSCP-EMSU Conference, Delft, Netherlands, 2010
[18] Grunert, G. Klaus, Perrea,Toula., Zhou, Yanfeng, Huang, Guang, Sørensen, T. Bjarne., & Krystallis, Athanasios., Is food-related lifestyle (FRL) able to reveal food consumption
patterns in non-Western cultural environments? Its adaptation and application
in urban China, Paper presented at workshop on consumer behaviour, Saarbrücken, Germany, 2010
BOOKS
Zhang Qing, Zhou Yanfeng and Gao Dongying. 2007. Social Marketing: The New Strategy of Blood Donationer. Guangzhou: Sun Yat-sen University Press
Zhou Yanfeng. 2005. Social Markting: The New Model of Behavior Change. Beijing: Tsinghua University Press
AWARDS
[1] Best Conference Paper, China Marketing International Conference, 2022
[2] Best Paper Award, Forum on Case-based and Qualitative Research in Business Administration in China, 2021
[3] Best Paper Award, Forum on Case-based and Qualitative Research in Business Administration in China, 2020
[4] National Best 100 Teaching-Case Awards, China National MBA Education Supervisory Committee, 2011
[5] National Best 100 Teaching-Case Awards, China National MBA Education Supervisory Committee, 2010
[6] Academic Award of China ZengAi Welfare, Shanghai More Love Foundation & Tsing Hua NGO Research Center, 2010
[7] Distinguish Staff of Annual Evaluation, Sun Yat-sen University, 2021, 2016, 2010, 2007, 2005
PROFESSIONAL
Research Funding
[1] The National Natural Science Foundation of China （72081330514, 71872194, 71372153, 70772082）, 2020, 2018, 2013, 2007
[2] The Social Science Foundation of Ministry of Education of China （ZT-221055807，ZT-211055805, 13YJA630147）, 2022, 2021, 2013
[3] The Natural Science Foundation of Guangdong (06023183), 2008
[4] The Technology Planning Foundation of Guangdong (2008B080701016), 2008
[5] The Soft Science Foundation of Guangdong (0711520600049), 2007
Ad Hoc Reviewers
[1] Reviewer for NNSFC (The National Natural Science Foundation of China )
[2] Reviewer for Refereed Journals
[3] The National Science Foundation of Guangdong
[4] Reviewer for The 7th Teaching Award of Sun Yan-sen University.
[5] Reviewer for Academic Course Teaching in English in Sun Yan-sen University.
Professional Association
[1] Editorial Review Board Member of International Review on Public & Nonprofit Marketing
[2] Cooperative organize PhD. Course with MAPP, Arhus University, Denmark.
[3] Member of European Marketing Academy
Teaching
[1] Marketing Management (MBA )
[2] Business Ethic (MBA, Undergraduate )
[3] Consumer Behavior (Graduate , Undergraduate)
